Privacy Policy
Willow Family Chiropractic, PLLC
Effective Date: April 2, 2026
1. Who we are
Willow Family Chiropractic, PLLC ("we," "us," "our") operates the website willowfamilychiropractic.com and associated social media pages. Our office is located at 16501 Northcross Drive, Suite D, Huntersville, NC 28078. You can reach us at (704) 659-0189.
​
2. Information we collect
We collect personal information that you voluntarily provide when you interact with our website, social media pages, online forms, or advertising campaigns. This may include your name, email address, phone number, and responses to qualifying questions such as your location, appointment availability, and interest in care options.
​
We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device type, pages visited, and referring URL. This data is collected through cookies and similar tracking technologies.
When you interact with our advertisements on platforms such as Facebook and Instagram, Meta Platforms, Inc. may collect additional information in accordance with their own data policies. We encourage you to review Meta's privacy policy at https://www.facebook.com/privacy/policy/.
​
3. How we use your information
We use the information we collect to respond to your inquiries and appointment requests, schedule and confirm appointments, communicate with you about your care and our services, send appointment reminders via text message or email, improve our website and advertising effectiveness, and comply with applicable legal obligations.
We do not sell your personal information to third parties.
​
4. Third-party services
We use third-party tools to operate our practice and manage communications. These may include our practice management and scheduling software, customer relationship management (CRM) platforms, email and SMS communication tools, advertising platforms including Meta (Facebook/Instagram) and Google, and website analytics services. These providers may process your data on our behalf and are contractually required to protect your information.
​
5. Meta (Facebook and Instagram) lead forms
When you submit information through one of our lead generation forms on Facebook or Instagram, your data is collected by Meta and shared with us for the purpose of responding to your inquiry. The information you provide, including your name, phone number, email address, and your responses to qualifying questions, is transmitted to our CRM system so our team can contact you to schedule your appointment. By submitting a lead form, you consent to being contacted by Willow Family Chiropractic via phone, email, or text message at the number you provided.
​
6. Text message communications
By providing your phone number through our lead forms or website, you consent to receive SMS messages from Willow Family Chiropractic for appointment confirmations, reminders, and related updates. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.
​
7. Cookies and tracking technologies
Our website and advertising partners use cookies, pixels, and similar technologies to measure advertising performance, understand how visitors use our website, and deliver relevant content. You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website.
​
8. Data retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our patient records in accordance with North Carolina record retention requirements, and comply with applicable legal obligations.
​
9. Your rights
Depending on your location, you may have the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your information (subject to legal retention requirements), and opt out of marketing communications at any time. To exercise any of these rights, contact us at (704) 659-0189 or visit our office.
​
10. Children's privacy
Our website and advertising are not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child under 13, please contact us immediately.
​
11. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
​
12. Changes to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
​
13. Contact us
If you have questions about this privacy policy or how we handle your data, contact us at:
​
Willow Family Chiropractic, PLLC 16501 Northcross Drive, Suite D Huntersville, NC 28078 Phone: (704) 659-0189